The Story of Personal Brand

Branding, and really any kind of marketing, is all about telling a story. With personal branding you have to decide what your story is.

But don't think this means you can just make up anything. It really means that you have to tell YOUR story. First you have to figure out how.

Today a large part of your personal brand is going to be based in an online forum, using multiple social media platforms. Try to link all your platforms together. This way, you might have multiple stories to tell about yourself but anyone interested will still be able to find the big picture, or whole story, of who you are.

Social media means your brand is a story constantly unfolding. Others can enter the story and you can enter theirs. It's all about dialogue. Every time somebody searches you online, their entering into a dialogue with you, whether you know it or not. If there isn't much there, their not going to have much to say in the end. By putting your story and yourself out there, people can see what the story of YOU looks like at this specific arc in your life.